Wine training for off-trade

In addition to offering WSET wine courses (WSET are the largest wine educator in the world), customised wine training for off-trade is available from Premier Wine Training.

Prior to any training, the goals of the organisation and desired outcome from the training need to be understood.  Thereafter, a customised programme will be developed to address the performance issue.  This can be a short 2 hour session, a series of short sessions, or more intense day-long sessions, depending on the level of training required and the time available.

Training session plans will include a variety of suitable training techniques, and will usually incorporate elements from the following:

  • Importance of the wine category in the off-trade
  • Merchandising & display
  • Wine tasting, describing wines, writing tasting notes
  • Upselling techniques
  • Food & wine matching principles

Sessions will include some form of assessment to ensure that learning objectives have been achieved.  Certificates of achievement/ attendance can also be supplied.

Find out more about the trainer’s credentials and training, and also testimonials for Premier Wine Training.

Please use the contact form below to get in touch, or request the Terms & Conditions. Alternatively, call me on 086 240 1916.

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