Tesco have re-vamped their wine selection in the last year or so. As well as a broad range of Tesco Finest* wines (many of which bear the imprint of top winemakers’ signatures), they have also introduced some well-known family producers.
The wine buyer recently explained his strategy – Tesco want to bring as broad a range as possible, to cater for varying demand. Sounds simple? Yes, but very well thought-out.
Tesco’s very slick Clubcard analyses millions of retail transactions, picking up trends & spotting opportunities. Buyers of fillet steak & Tesco Finest Brie are somehow not being attracted to their wine aisle perhaps… While other retailers have radically cut back on wine range, and introduced some often insipid cheap offers, Tesco has realised that therein lies opportunity.
Family wine producers, with a strong following in Ireland, like Louis Jadot, Villa Maria, Taittinger, and Errazuriz, are now appearing on the shelves. Look out for these wines over the next few weeks, and keep a keen eye for further developments. They are re-launching the Merrion store in Dublin as a flagship store, complete with the all-important wine-advisor in situ. A welcome return to the enjoyment of quality wine, complemented with quality wine advice. Well done, Tesco.
To learn how to buy better wine, a 3 hour practical wine tasting course ‘Buy Better Wine’ is available from Premier Wine Training. Cost €70.