If you are responsible for wine sales in the wine distribution, retail or hospitality sectors, ask yourself the following questions:
- Are your wine sales concentrated on the low-value end of your range?
- Are your staff members confident to answer queries and recommend wines?
- Do your customers know more about wine than your own staff?
- Do you have new staff who haven’t yet had training?
- Are you entering for an award where wine knowledge & service is critical?
- Do back office staff need basic wine knowledge?
- Do you have commitments to deliver wine training as part of HR plans?
- Are you aware that funding may be available for staff wine training?
Asking someone to sell wine without any wine knowledge is like asking a chef to cook a dish which he has never tasted. You will get a result, but it can never equal the potential sale having tasted the product. “You can always tell when a rep is trying to sell you something he has never tasted.” – Off licence owner, north Dublin.
In addition, research conducted by the Wine & Spirit Education Trust showed that a €3,000 investment delivered a 11% increase in sales value to a leading UK retailer, where education AND training was combined.
Premier Wine Training builds on the actual taste & story behind the wine by focussing on the all-important sell-through process. Premier Wine Training has significant experience in providing commercially-sound wine training, and provides modules for
- Wine distributors
- Off-trade sector
- On-trade sector
Please contact us directly for a customised approach to your wine training requirements. Read testimonials and find out more about Maureen O’Hara
Please use the contact form below to get in touch. Alternatively, call me on 086 240 1916.
